Mr. Anurag Batra, CEO & Editor – In – Chief, Exchange4Media -  Anurag Batra is an entrepreneur, media expert and a journalist rolled into one. Batra is a B. Tech in Computer Sciences, a degree, which he acquired before joining Management Development Institute (MDI), Gurgaon.  He is a serial entrepreneur and currently the Managing Director and Editor-in-Chief of exchange4media group which includes exchange4media.com, India’s leading media industry website and Publisher of PITCH- India’s only Advertising, Marketing and Media magazine, Impact the marketing weekly, Franchise Plus-India’s Business Opportunity Magazine and Realty Plus-India’s leading monthly real estate magazine.  He has a multi industry experience having worked with India‘s largest advertising and media services firm HTA (now JWT and Mindshare) and in the Real Estate and Entertainment industry.

Anurag Batra, as a professional has been profiled by Business India and has been written about in Indian newspapers like Economic Times, TOI, HT, Business Standard, and Financial Express. International publications like Business Week have also sought his and his company’s viewpoint on issues impacting Indian media industry. A regular speaker at national conferences and various industry panel discussions, Batra has been part of many industry bodies in the past. 

Born to academician parents, Anurag has genuine academic genes. He is a member of the Sales & Marketing committee of the Delhi Management Association and also part of the Executive Committee of the Association of Indian Magazines (AIM). Amongst other things, he is also on the Advisory Board of FMCC (Futuristix Media Communication Centre), a leading and upcoming Media and Communication School. His love for teaching takes top priority and he teaches regularly at Business Schools and Mass communication institutes. Batra contributes regularly to various national and international publications. In early 2005 Indira group of Institutes in Pune awarded the Young Marketer of the year award to Anurag Batra. Early in 2006 the prestigious Management Development Institute (MDI) and Batra’s alma matter awarded Batra the most distinguished alumni of the decade award. He is also the President of the Franchising Association of India, Northern chapter.

Anurag Batra loves reading and traveling. He genuinely wants to give to the back to the media industry in more ways than one. He is in the process of authoring two books one on his entrepreneurship and his experiences and the second one on Indian Media Owners.